MVESC Logo Use Guide
The Muskingum Valley Educational Service Center brand identity is one of the organization’s most valuable intangible assets. To maintain the integrity of this asset, all uses of the organization’s logo must adhere to the following guidelines.
|The icon||The full wordmark||The wordmark acronym|
The official font used in the MVESC logo system is Garamond Premier Pro (Regular). Since this font is not common on all computers, please use Times New Roman if you will be sharing a document and not a PDF file.
The MVESC logo may be reproduced in the following colors:
- blue and green
- all blue
- all green
- black and white
- all white against a contrasting color
|Spot Ink||Process Inks (C/M/Y/K)|
|Dark Blue Version||Pantone 303 C (90%)||90/10/0/66|
|Light Blue Version||Pantone 303 C (40%)||40/4/0/29|
|Dark Green Version||Pantone 377 C (100%)||45/0/100/24|
|Light Green Version||Pantone 377 C (50%)||20/0/50/12|
|Two-Color Version||Pantone 303 C (90%)
Pantone 377 C (75%)
|Black & White Version||Process Black||0/0/0/100|
|RGB Value||Hexidecimal Value|
|Dark Blue Version||0/63/94||#003f5e|
|Light Blue Version||109/159/185||#6d9fb9|
|Dark Green Version||120/162/47||#78a22f|
|Light Green Version||180/201/139||#b4c98b|
The full horizontal logo should not be used at less than 2.5 inches wide in offset printing (4.0 inches in newsprint). If used smaller than this, the text “Educational Service Center” will become unreadable in a majority of contexts. The vertical logo should follow relative sizing limitations. The icon is designed for use at all sizes.
The full horizontal logo should not be used at less than 400 pixels wide when it is displayed on a computer monitor—such as web page, email signature, etc. If used smaller than this, the text “Educational Service Center” will become unreadable in a majority of contexts. The vertical logo should follow relative sizing limitations. The icon is designed for use at all sizes.
- MVESC logos cannot be altered in any way, including slanting and distorting, drop shadows, covering with type or other graphics, or use of any but official MVESC colors.
- No competing logos or symbols may appear on official MVESC letterhead or stationery items.
- The words “Muskingum Valley Educational Service Center” must appear on the front cover of all organizational publications, and an official logo must appear on the outside cover of each publication.
- Logos should not be reduced below minimum size to maintain legibility.
Downloadable Logo Files
JPG and TIFF format files for documents printed to non-postscript printers (i.e., inkjet). These files can be used with all popular page layout and word processing programs. Logos do not include transparency and cannot be enlarged without loss of quality. For best results, choose a logo size that does not need to be up-scaled at all, and that requires the least amount of down-scaling.
For use on web pages and other online media. Includes GIF and PNG (with transparency) and JPG (without transparency)—all optimized for web use. For best results, choose a logo size that does not need to be up-scaled at all, and that requires the least amount of down-scaling.
For additional formats, colors or special requests, please contact Kim Tatman at the address below.
If you need additional information or would like advice on special logo usage, contact MVESC at:
Muskingum Valley ESC
205 North Seventh Street
Zanesville OH 43701-3709